YouTube
3 YouTube Advertising Options for Small Businesses
http://www.youtube.com/t/press_statistics
Due to the immense amount of traffic, time spent on site, large search volume and variety of niche video channels and categories from which to choose, YouTube offers a promising frontier for advertisers. The three forms of advertising best suited to small business budgets are:
- More than 13 million hours of videos were uploaded during 2010; 35 hours of video are uploaded every minute.
- More videos are uploaded to YouTube in 60 days than the three major U.S. networks created in 60 years.
- YouTube is localized in 25 countries across 43 languages.
- YouTube's demographic is broad: 18-54 years old.
- YouTube reached over 700 billion playbacks in 2010.
Due to the immense amount of traffic, time spent on site, large search volume and variety of niche video channels and categories from which to choose, YouTube offers a promising frontier for advertisers. The three forms of advertising best suited to small business budgets are:
- Branded Video Channel
- Promoted Videos
- InVideo Advertising
Through the use of branded video channels, Promoted Video and InVideo ad campaigns, YouTube offers a avenue for ecommerce merchants to easily and affordably build their brands, gain subscribers and drive traffic to their websites.
Branded Video Channel
|
YouTube Promoted VideosOne of the reasons merchants should set up a branded video channel is to run YouTube Promoted Video campaigns, which is YouTube's version of Google AdWords pay-per-click advertising program.
Just like sponsored ads on Google, YouTube Promoted Video ads show up in the right-hand column alongside contextually relevant videos that appear based on search results. Advertisers only pay when users click on the promoted video ad. Creating a Promoted Video campaign requires four simple steps: Choose a video, write some promotional text, tell YouTube which keywords should trigger the promotion, and set the daily budget amount you wish to spend. Campaign performance can be tracked using YouTube Insight, a free analytics tool through which merchants can see detailed video statistics such as demographics, traffic sources, video hot spots and community engagement metrics. Introducing Google AdWords for video
Video offers a rich and engaging way to connect with your audience, tell your story and grow your business.
When you run video ads with Google, you’ll reach potential customers on YouTube and the Google Display Network, and receive measurable results on your ads’ performance. http://www.youtube.com/yt/advertise/adwords.html http://www.google.com/ads/video/ YouTube Insight
|
InVideo AdsWith YouTube's InVideo program, advertisers select videos against which their ads will appear, and engage users while they are watching the video. Ads overlay the video at the lower perimeter and both text and image ads can be used. Payment can be made on either a cost-per-click (CPC) or cost-per-impression (CPM) basis.
When a user clicks the ad, the video pauses. Based on which option the advertiser has chosen, a video ad, interactive Flash ad (limited availability), or a new browser window featuring the ad's landing page appears. Once the user closes the ad, the video he or she was watching reappears at the point where it left off. In addition to overlay ads, advertisers can choose to run a companion 300x250 pixel interactive banner ad beside the video. Both overlay ads and the accompanying banner ad can be easily created using Google's self-serveDisplay Ad Builder, a Google ad-construction platform, located in Google AdWords. It allows small businesses with little-to-no experience to quickly and easily edit templates and fonts to create display banner ads and place them in YouTube videos. http://www.google.com/ads/displaynetwork/plan-creative-campaigns/display-ad-builder.html YouTube InVideo ads are tied to Google's AdWords program. Therefore, to use the ads, merchants must have an AdWords account.
Video Targeting ToolMerchants can create InVideo ads via the AdWords administrative console, but an easier method is to use YouTube's Video Targeting tool, an administrative dashboard designed to aid advertisers in selecting the most highly targeted videos on which to place ads. Using the tool, advertisers can choose a variety of targeting options that include keywords, YouTube channels and categories, or audience demographics. Once targeting options have been selected, the tool provides the option to seamlessly export the data to the user's AdWords account for ad creation.
http://www.google.com/videotargeting/ |
http://www.youtube.com/user/FiveYear
小工具是指位於品牌頻道上的小型網路應用程式 (或多媒體廣告),可提供使用者更進階的功能。這些功能常利用 YouTube 的 API,使影片搜尋和上傳更加便利,此外還有其他更多用途。 聯合發佈除了 YouTube 之外,您也可以在任何網站上建立品牌頻道。只要複製其中一行 HTML,即可將基本品牌頻道功能與網站整合。完整小工具功能也可輕易嵌入第三方網站和廣告單元中。 指標您可以透過品牌頻道本身或帳戶資訊主頁取得各項標準 YouTube 指標:頻道觀看次數、上傳影片觀看總數、訂閱者人數、好友人數、頻道評論次數。您也可以使用 Google Analytics (分析),以取得深度追蹤、報告及分析,甚至可針對第三方進行追蹤。 |