YouTube

3 YouTube Advertising Options for Small Businesses
http://www.youtube.com/t/press_statistics
  • More than 13 million hours of videos were uploaded during 2010; 35 hours of video are uploaded every minute.
  • More videos are uploaded to YouTube in 60 days than the three major U.S. networks created in 60 years.
  • YouTube is localized in 25 countries across 43 languages.
  • YouTube's demographic is broad: 18-54 years old.
  • YouTube reached over 700 billion playbacks in 2010.
Not only that, YouTube is the 4th largest website on the Internet. It is also the second largest search engine and is owned by the largest, Google.
Due to the immense amount of traffic, time spent on site, large search volume and variety of niche video channels and categories from which to choose, YouTube offers a promising frontier for advertisers. The three forms of advertising best suited to small business budgets are:

  1. Branded Video Channel
  2. Promoted Videos
  3. InVideo Advertising

    Through the use of branded video channels, Promoted Video and InVideo ad campaigns, YouTube offers a avenue for ecommerce merchants to easily and affordably build their brands, gain subscribers and drive traffic to their websites.

Branded Video Channel
品牌頻道

善用您的品牌吸引使用者，建立社群品牌頻道可讓行銷人士建立專屬的介面，並且自訂瀏覽網站時的外觀和操作方式。透過在 YouTube 網站上建立實際連結網頁，品牌頻道也提供您與消費者建立持久關係的機會。

http://www.youtube.com/t/advertising_brand_channels

Video channels are offered at both free and premium levels. Opportunities for branding at the free level are limited, but do include the ability to select a color palette to match the brand, upload a company logo and custom graphic background. Premium channels offer more branding options, but are typically outside the price range a small business could afford.

功能

影片發現方式利用品牌頻道可讓使用者持續置身於同一品牌的環境。當使用者瀏覽品牌頻道時，精選影片會自動播放，隨後按一下其他影片時，該影片也會在品牌頻道內播放。行銷人士也可以為其他頻道、播放清單、影音網誌、最愛影片等建立主題廣告。

品牌宣傳我們還提供數種模組，可讓您用來自訂品牌頻道，包含：
  • 頻道橫幅廣告
  • 背景圖片
  • 品牌框
品牌安全如要確保品牌安全，行銷人士可以管理評論，並且限制特定年齡或性別的使用者才能使用頻道，也可以根據使用者的地理區域位置，將其重新導向至其他品牌頻道。

YouTube Promoted Videos

One of the reasons merchants should set up a branded video channel is to run YouTube Promoted Video campaigns, which is YouTube's version of Google AdWords pay-per-click advertising program.

Just like sponsored ads on Google, YouTube Promoted Video ads show up in the right-hand column alongside contextually relevant videos that appear based on search results. Advertisers only pay when users click on the promoted video ad.

Creating a Promoted Video campaign requires four simple steps: Choose a video, write some promotional text, tell YouTube which keywords should trigger the promotion, and set the daily budget amount you wish to spend.

Campaign performance can be tracked using YouTube Insight, a free analytics tool through which merchants can see detailed video statistics such as demographics, traffic sources, video hot spots and community engagement metrics.

Introducing Google AdWords for video

Video offers a rich and engaging way to connect with your audience, tell your story and grow your business.

When you run video ads with Google, you’ll reach potential customers on YouTube and the Google Display Network, and receive measurable results on your ads’ performance.

http://www.youtube.com/yt/advertise/adwords.html
http://www.google.com/ads/video/

YouTube Insight
影片數據分專區

http://www.youtube.com/t/advertising_insight
深入發掘全球最大的焦點團體
「YouTube 影片數據分析」是一項自助式的分析和報告工具，可讓任何擁有 YouTube 帳戶的使用者針對他們上傳到網站的影片，查看各項詳細的觀眾統計資料。

透過影片統計資料可讓您更加瞭解您的觀眾。使用相關資訊可分析您在 YouTube 或其他網站上的行銷成效，並且判斷最有效的廣告方式。

InVideo Ads

With YouTube's InVideo program, advertisers select videos against which their ads will appear, and engage users while they are watching the video. Ads overlay the video at the lower perimeter and both text and image ads can be used. Payment can be made on either a cost-per-click (CPC) or cost-per-impression (CPM) basis.

When a user clicks the ad, the video pauses. Based on which option the advertiser has chosen, a video ad, interactive Flash ad (limited availability), or a new browser window featuring the ad's landing page appears. Once the user closes the ad, the video he or she was watching reappears at the point where it left off. In addition to overlay ads, advertisers can choose to run a companion 300x250 pixel interactive banner ad beside the video.

Both overlay ads and the accompanying banner ad can be easily created using Google's self-serveDisplay Ad Builder, a Google ad-construction platform, located in Google AdWords. It allows small businesses with little-to-no experience to quickly and easily edit templates and fonts to create display banner ads and place them in YouTube videos.

http://www.google.com/ads/displaynetwork/plan-creative-campaigns/display-ad-builder.html
YouTube InVideo ads are tied to Google's AdWords program. Therefore, to use the ads, merchants must have an AdWords account.

Video Targeting Tool

Merchants can create InVideo ads via the AdWords administrative console, but an easier method is to use YouTube's Video Targeting tool, an administrative dashboard designed to aid advertisers in selecting the most highly targeted videos on which to place ads. Using the tool, advertisers can choose a variety of targeting options that include keywords, YouTube channels and categories, or audience demographics. Once targeting options have been selected, the tool provides the option to seamlessly export the data to the user's AdWords account for ad creation.

http://www.google.com/videotargeting/
http://www.youtube.com/user/FiveYear
小工具是指位於品牌頻道上的小型網路應用程式 (或多媒體廣告)，可提供使用者更進階的功能。這些功能常利用 YouTube 的 API，使影片搜尋和上傳更加便利，此外還有其他更多用途。
聯合發佈除了 YouTube 之外，您也可以在任何網站上建立品牌頻道。只要複製其中一行 HTML，即可將基本品牌頻道功能與網站整合。完整小工具功能也可輕易嵌入第三方網站和廣告單元中。

指標您可以透過品牌頻道本身或帳戶資訊主頁取得各項標準 YouTube 指標：頻道觀看次數、上傳影片觀看總數、訂閱者人數、好友人數、頻道評論次數。您也可以使用 Google Analytics (分析)，以取得深度追蹤、報告及分析，甚至可針對第三方進行追蹤。

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