Google AdWords

Advertise your business on Google

AdWords

Reach people exactly when they're searching the Internet for what you offer. Your ad can appear on Google and its partner websites. With cost-per-click bidding, you're charged only when someone clicks your ad.

Benefits of advertising with Google

Reach people at the precise moment they’re searching for what you offer

Control your budget

See exactly what's working in your ad, and build on it

Google AdWords Keyword Tool

How AdWords works?

How keywords trigger your ad to appear？

Placements: Advertising on non-search websites?

Ad Rank: How Google determines which ads appear in which positions?
A bit about bidding and Quality Score
At the end of the day, what you pay?

The cost of AdWords

How costs are calculated？
Example
A few other factors, such as ad quality, determine the exact cost of a click on your ad. But if you've set a maximum CPC bid of $1 for your ads, then the most you'll pay when a customer clicks your ad is $1. And if your competition bids only $0.50 for the same ad position, you'll only need to pay $0.51 to show your ad, assuming your ads are similar in all other aspects.

Where your ads can appear

When you advertise with AdWords, your ads can appear on different places across the web, depending on how you target your ads, to whom you choose to show them, and the types of ads you create. Here's where or to whom your ads can appear:

On Google search and other search sites
On websites that people visit
On mobile phones with full browsers, tablets, and devices
To people in specific locations or who speak a specific language
To specific audiences