Retail in Asia –04 Mar
GSMA survey identifies 30m active mobile money customers in 2012
http://www.retailinasia.com/article/tech/technology/2013/03/gsma-survey-identifies-30m-active-mobile-money-customers-2012
The number of active mobile money users globally grew impressively in 2012, with more than 30 million people undertaking 224.2 million transactions totaling $4.6 billion during the month of June 2012 alone.
GSMA’s Mobile Money for the Unbanked (MMU) program, which released the figures in a recent report, said the industry is also becoming increasingly competitive, with 40 markets identified as having at least two different mobile money services available. In 2012, about 41 live mobile money services were launched.
“The social impact of mobile money is already well documented, and our report last year offered the first global benchmarks on how many customers were using mobile money,” said Chris Locke, Managing Director, GSMA Mobile for Development.
“Following our second Mobile Money Adoption Survey, we are able to share deeper insights on the number of customers, on how customers are actually using the service and, perhaps more importantly, on how successfuloperators are positioning and managing mobile money to meet the needs of those customers.”
The GSMA report counted 81.8 million registered customers globally and with the total number of deployments on a global basis growing by almost 38 percent. Interestingly, it showed that there are now more mobile money accounts than bank accounts in Kenya, Madagascar, Tanzania and Uganda, and more mobile money agent outlets than bank branches in at least 28 countries.
In some countries, the total value of mobile money transactions is equivalent to a significant proportion of the country’s overall GDP. In June 2012, it was equivalent to more than 60 percent of GDP in Kenya, more than 30 percent of GDP in Tanzania, and more than 20 percent of GDP in Uganda.
Retail in Asia –04 Mar
Expert Opinion: Critical technology insights for today’s retail environment
http://www.retailinasia.com/article/tech/technology/2013/03/expert-opinion-critical-technology-insights-today%E2%80%99s-retail-environme
GSMA survey identifies 30m active mobile money customers in 2012
http://www.retailinasia.com/article/tech/technology/2013/03/gsma-survey-identifies-30m-active-mobile-money-customers-2012
The number of active mobile money users globally grew impressively in 2012, with more than 30 million people undertaking 224.2 million transactions totaling $4.6 billion during the month of June 2012 alone.
GSMA’s Mobile Money for the Unbanked (MMU) program, which released the figures in a recent report, said the industry is also becoming increasingly competitive, with 40 markets identified as having at least two different mobile money services available. In 2012, about 41 live mobile money services were launched.
“The social impact of mobile money is already well documented, and our report last year offered the first global benchmarks on how many customers were using mobile money,” said Chris Locke, Managing Director, GSMA Mobile for Development.
“Following our second Mobile Money Adoption Survey, we are able to share deeper insights on the number of customers, on how customers are actually using the service and, perhaps more importantly, on how successfuloperators are positioning and managing mobile money to meet the needs of those customers.”
The GSMA report counted 81.8 million registered customers globally and with the total number of deployments on a global basis growing by almost 38 percent. Interestingly, it showed that there are now more mobile money accounts than bank accounts in Kenya, Madagascar, Tanzania and Uganda, and more mobile money agent outlets than bank branches in at least 28 countries.
In some countries, the total value of mobile money transactions is equivalent to a significant proportion of the country’s overall GDP. In June 2012, it was equivalent to more than 60 percent of GDP in Kenya, more than 30 percent of GDP in Tanzania, and more than 20 percent of GDP in Uganda.
Retail in Asia –04 Mar
Expert Opinion: Critical technology insights for today’s retail environment
http://www.retailinasia.com/article/tech/technology/2013/03/expert-opinion-critical-technology-insights-today%E2%80%99s-retail-environme
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